Larry Tollin has had a successful and dynamic 30-year career in the entertainment industry, managing marketing, promotion, and personal affairs for music legends such as Luther Vandross, Paula Abdul, and Savage Garden. Known for his creative problem-solving and deep understanding of human needs, Larry built a career grounded in trust, discretion, and strategic guidance.
But his most meaningful role emerged when his wife, Jenn Greenhut Tollin, was diagnosed with stage IV cancer. As her caregiver, Larry stepped into a new kind of leadership—navigating the healthcare system, insurance, and emotional support with resilience, humor, and unconditional love. That experience inspired the couple to co-author the memoir Everyone Needs a Larry, where Jenn shares her healing journey and Larry is—quite literally—the hero of the story.
Today, Larry is the founder of The Best You Management, a service designed to support individuals going through major life transitions such as illness, loss, or divorce. He now brings his expertise, empathy, and lived experience to others who need a steady hand through chaos.
Larry lives in Southern California with his wife, Jenn, and proudly serves on the board of The Zero Negative Foundation, where he continues his mission of turning life’s challenges into opportunities for love, healing, and growth.